Link-in-bio pages
Build a small public page that holds a list of links behind the one address a social profile gives you.
Reviewed 24 Oct 2026
The problem this solves
Social platforms give you one link in your profile and you usually have five things worth linking to. A bio page is a small public page holding a list of links, so the one address you are allowed can lead to all of them.
- Link-in-bio pages, by plan
- Free 1 · Starter 3 · Pro 5 · Business 10
What a page is made of
| Part | What it is |
|---|---|
| Slug | The address. Your page lives at /b/ followed by this, and it is fixed once the page exists: there is no rename. |
| Title | The heading at the top, usually your name or your brand. |
| Description | A line or two under the title. |
| Theme | The look of the public page. Six to choose from: Default follows each visitor's own light or dark setting; Dark, Warm, Ink, Meadow, and Dusk each stay put whatever the visitor is using. |
| Buttons | How every block is drawn: a fill of Soft, Filled or Outline, and a corner of Square, Rounded or Pill. A page that has not yet chosen keeps the shape its theme drew before, so an existing page does not change under you. |
| Blocks | The page itself: links, social rows, headings, paragraphs and dividers. You control the order, and any block can be paused on its own. |
Creating a page happens in a panel that slides in over the editor, so the page you were working on keeps its place and its unsaved edits. Once a page exists, a live preview stays on screen while you edit it. Content, Appearance and Performance are separate tabs, and the preview does not move. Everything on those tabs saves itself: appearance after a short pause, a block the moment you leave the field you were typing in. There is no Save button anywhere in the editor, and one line in its header says whether a save is in flight, landed, or failed, with Try again when one is refused. Publish sits in that header while a page is a draft; once it is live, Share takes its place and hands you the address to paste into Instagram or TikTok. Until you publish, the editor says so in as many words.
A slug can be refused for two different reasons, and both look identical from the error alone. A few addresses are kept for ShortZen itself and cannot be claimed for a bio page. Every other slug just has to be unique: not only among your own pages, but across every bio page on ShortZen, since the address space is shared. Either way the page is not created, but the fix differs: a reserved slug cannot be claimed at all, while a taken slug frees up 30 days after that page is deleted.
What you can put on a page
A page is a stack of blocks, and not every block is a link. Add one from the block menu under the list; the fields change to suit what you picked, because a heading has no destination and asking for one would be a question you could not answer.
| Block | What it does |
|---|---|
| Link | A button with a label and a destination. The ordinary case. |
| Social | A profile link, drawn as an icon. Consecutive social blocks collapse into one row of icons, so where you put them decides whether they sit under your name or at the foot of the page. |
| Header | A section label, for breaking a long page into groups. Nothing to press. |
| Text | A short paragraph: an announcement, or a line of context under a heading. |
| Divider | A rule across the page. Nothing to press, and nothing to read. |
A link block can also carry a picture, and can be shown as a large card rather than a button, with its picture as the banner. Set both when you add the block or by editing it. They are for the one thing you most want pressed; a page of large cards is the same as a page of none.
How the page looks
Appearance holds four things, in the order a visitor meets them: the profile at the top (picture, title, description), the theme the whole page is painted in, how the buttons are filled and cut, and whether the page carries our footer. Every combination of theme, fill and corner is contrast-checked, which is why they are fixed choices rather than a colour picker.
Pages end with a quiet "Made with ShortZen" line. On Starter and above you can turn that off, and the switch says so on the plans that cannot. The plan is checked when a visitor loads the page rather than when you flip the switch, so if a workspace moves to a plan without it the footer comes back on its own. Your preference is kept, not erased, and turning the switch off is not what brought the line back.
How we count
Two numbers, both lifetime totals since the page was created rather than a date range: views, meaning somebody opened the page, and presses, meaning somebody pressed a block. Performance shows both, ranks your blocks by presses, and divides one by the other to give a click-through rate.
- Views skip known crawlers and link previews, so a page is not credited with traffic from the bots that fetch it when you paste the address somewhere.
- Only blocks a visitor can press are counted. A heading, a paragraph and a divider have nothing to press, so they do not appear in the ranking and do not deflate the rate.
- A block pointing at one of your own short links gets the full click pipeline: country, device and the rest of that link's report. Performance links straight to that link's report. A block pointing at a plain URL still counts its presses; there is simply nothing else to show.
- Bio numbers are counted separately from short links and do not touch a link's own click cap.
Publishing and unpublishing
A page is only reachable once you publish it. Unpublishing takes it down again. The address serves the ordinary "This page isn't available" screen instead of your links, exactly as an unused address would, while everything you built stays intact, ready to republish.
Deleting is not unpublishing
Deleting does not hand your address to somebody else. For 30 days afterwards the slug stays reserved to your workspace: nobody else can claim it, and you can re-create a page at exactly the same address whenever you like. That is useful if you deleted one by mistake, or want to start it over from scratch. After 30 days the slug returns to the shared pool and anyone can take it, so if an address matters to you, re-create the page before then.
Getting more out of it
- Point the blocks at ShortZen links rather than raw URLs: pick one from Your ShortZen links, or paste a short URL. Each block then gets its own click analytics, and you can repoint it later without editing the page.
- Put the thing you most want clicked first. Attention falls off sharply down the list.
- Keep it under about six blocks. A bio page that needs scrolling is doing the job of a website.
- Take a block off the public page without losing it: Pause hides it from visitors and marks it Paused in your list, Resume puts it back. Use it for anything seasonal rather than deleting and rebuilding.
- Destinations are screened for safety the same way ordinary links are.
Step by step
Build and publish your first bio page
Before you start
- Nothing to buy: every plan publishes a bio page, and Free publishes one.
- The links you want to feature.
Steps
Open Link in Bio and choose New page.
On a workspace with no pages yet the same "New page" button sits in the middle of the screen. Either one opens the create panel.
Name the page.
Usually your handle or brand name. This is also the heading visitors see at the top of the page.
An address is suggested from the name as you type.
Accept the suggested address, or type your own.
This is what you paste into your social profile, so make it recognisable, and choose carefully, because it cannot be changed afterwards. Moving to a different address means a new page. Editing the address stops it following the name, so a deliberate one is not overwritten.
Your page will live at /b/ followed by this address.
Pick a theme, then choose Create page.
The panel closes and hands you the new page's editor.
Set the description.
The live preview updates as you type.
Add your link blocks. Pick an existing ShortZen link, or paste a URL.
Using your own short links as the URLs makes each block measurable.
Reorder the blocks so the most important is at the top.
Publish the page.
The public address starts resolving. Copy it and paste it into your social profile.
Open the public address in a private browser window.
A private window is the point: it proves the page works for a stranger, not just for you while logged in.
Paste that address into your social profile.
What you should see
A published page at a memorable address, with your links in the order you chose, reachable by anyone.
How to check it worked
- The page loads in a private window with your title and every block visible.
- Each block opens the right destination.
- Clicks on blocks that use your short links appear on the Analytics page for those links.
Edge cases
- Your preferred slug is taken.
- Choose another. Slugs are unique across ShortZen bio pages, and a few are kept for ShortZen itself and cannot be claimed, so pick something else rather than retrying the same one.
- You are at your plan's bio-page limit.
- Delete a page you no longer need, or upgrade. Unpublishing does not free a slot: the page still exists.
- A destination fails safety screening.
- That block is refused. Check the URL and the destination site itself.
If something goes wrong
- The public address shows "This page isn't available".
- The page is unpublished, or the slug is not the one you think it is. Publish it, check the slug in the editor, then reload.
- Your edits are not visible to other people.
- Confirm the page is published, then reload the public address. If you just unpublished, "This page isn't available" is the expected result.
- You deleted a page by mistake.
- It cannot be restored. Recreate it and rebuild the blocks: the slug is free again.