Plans and limits
What each plan includes, how to read a limit, and what happens when you reach one.
Reviewed 24 Oct 2026
What a plan decides
Your plan decides two things: which features are switched on, and how much of each resource you get. Everything else about ShortZen works the same on every tier.
There are four plans: Free, Starter, Pro, and Business. The figures below are your workspace's actual numbers, not an example; if you belong to more than one workspace, switch between them and this page changes with you.
Your plan right now
These are the numbers in force for the workspace you are currently in. If you belong to more than one, switch workspaces and this section changes with it.
- Links / month, by plan
- Free 30 · Starter 500 · Pro 2,000 · Business 10,000
- Tracked clicks / month, by plan
- Free 2,000 · Starter 25,000 · Pro 100,000 · Business 500,000
- Custom domains, by plan
- Free 1 · Starter 3 · Pro 10 · Business 50
- Link-in-bio pages, by plan
- Free 1 · Starter 3 · Pro 5 · Business 10
- Team seats, by plan
- Free 1 · Starter 1 · Pro 3 · Business 10
- Analytics history, by plan
- Free 30 · Starter 90 · Pro 365 · Business 730
Every plan side by side
| Limit | Free | Starter | Pro | Business |
|---|---|---|---|---|
| Links / month | 30 | 500 | 2,000 | 10,000 |
| Tracked clicks / month (alert only) | 2,000 | 25,000 | 100,000 | 500,000 |
| Custom domains | 1 | 3 | 10 | 50 |
| Link-in-bio pages | 1 | 3 | 5 | 10 |
| Team seats | 1 | 1 | 3 | 10 |
| Webhook endpoints | None | 1 | 5 | 20 |
| UTM presets | 3 | 10 | 50 | 200 |
| Folders | 10 | 25 | 100 | 500 |
| Tags | 20 | 50 | 200 | 1,000 |
| Saved analytics views | 3 | 10 | 30 | 100 |
| Shared analytics reports | 1 | 3 | 10 | 20 |
| Bulk CSV rows / import | None | 100 | 500 | 2,000 |
| One-time import allowance | None | 2,000 | 10,000 | 50,000 |
| API calls / hour | 300 | 1,200 | 5,000 | 20,000 |
| Analytics history | 30 | 90 | 365 | 730 |
| Smart routing rules / link | None | None | 20 | 50 |
| Links per bio page | 10 | 100 | 100 | 100 |
| Webhook deliveries / month | None | 2,000 | 20,000 | 100,000 |
How to read a limit
| You see | It means |
|---|---|
| A number | The cap. Reaching it blocks the next one until the month rolls over or you upgrade. |
| None | Your plan grants zero of this. The action is refused, not merely discouraged. |
| Unlimited | No ceiling at all. Reserved for a resource a plan grants without a cap. No current plan does, so this does not appear in the tables above. |
None does not mean no cap
Which limits reset
| Counter | Resets |
|---|---|
| Links created | Resets when the plan renews (the 1st of the month on Free). |
| Clicks tracked (alert only) | Resets when the plan renews (the 1st of the month on Free). |
| Webhook deliveries | Resets on the 1st of each calendar month, UTC, regardless of the renewal date. |
| Custom domains, bio pages, seats, webhook endpoints, UTM presets, folders, tags, saved views | Does not reset. A standing ceiling, not a monthly counter. |
| Routing rules on a link | Does not reset. Counted per link, not across the workspace. |
| Links on a bio page | Does not reset. Counted per page, not across the workspace. |
Not every counter resets on the same day
What happens at a limit
| Limit reached | What happens |
|---|---|
| Links this month | The create form offers an upgrade instead of a Create button. Existing links keep working. |
| Clicks this month | Nothing breaks: links keep redirecting and counting, and you get an alert. On Free, tracking pauses above 10× the allowance until the month resets; the links still redirect. |
| Custom domains | The add form is replaced by a limit notice. Verified domains keep serving. |
| Bio pages | You cannot create another. Published pages stay published. |
| Seats | You cannot invite anyone else. Existing members are unaffected. |
| API rate limit | Requests are refused until the hour rolls over. |
Published links are not taken hostage
Watching your usage
When a monthly counter is approaching its plan limit, Overview shows a Usage this period panel for that counter. The sidebar meters links created this month on the Free plan, and on any plan once that counter reaches 80%, and Billing carries the full set. Check one of those before a big batch of work: that is the reliable way to know where you stand. See Notifications and email digests for what does and does not reach you as you approach a limit, and which toggles govern it.