Organising your links
Folders, tags, search, and bulk actions: how to keep a list of thousands of links usable.
Reviewed 24 Oct 2026
Folders or tags?
They solve different problems, and using both is normal.
| Folders | Tags | |
|---|---|---|
| A link can have | One folder, or none | Any number of tags |
| Best for | Ownership: whose links these are, which client, which product | Cross-cutting facts: channel, quarter, campaign, status |
| In the list | Filter the table down to one folder | Label rows and group by theme |
| Example | Acme Corp, Internal, Q3 Launch | email, paid-social, print, evergreen |
A rule of thumb
Working with folders
Make a folder from the Organise page, or by typing a new name into any link's Folder field and choosing Create. Assign a link to one when you create it or by opening the link and changing its Folder field, which searches as you type. Filtering the table by folder narrows everything below it, including the counts.
Deleting a folder does not delete the links inside it. They simply become unfiled.
Folders and tags can each have a colour. On the Organise page, choose the swatch before a name and pick one of nine colours, or No colour. The colour shows beside the name in the Links sidebar, and on a link's tags. It is only for telling groups apart at a glance, so a colour does not mean a link is working or broken.
Working with tags
Tags are created the first time you use them and are shared across the workspace, so everybody tags the same thing the same way. Apply and remove them from a link's detail panel, where the tag field searches as you type.
Agree on a vocabulary early
The Organise page
Organise lists every folder, tag and UTM preset in the workspace, one tab each, and is where you keep them tidy once there are more than a handful. Open it from the More menu on the Links toolbar, from All folders or All tags at the foot of a long group in the sidebar, or press ⌘K and type Manage folders.
- Search narrows the list as you type. Sort by name, most links or newest. Unused shows only the folders or tags no link carries, which is the quick way to find what to delete.
- Select a name to rename it in place: Enter saves, Escape cancels. A name another folder or tag already holds is refused under the field.
- The number in the Links column opens the Links list filtered to that folder or tag.
- Delete states how many links are affected before you confirm. The links are kept. For several tags it says only that they are kept, since one link can carry many of them, and it says when a saved view filters on what you are deleting.
- Tick rows to delete or merge them. Merge keeps the one you choose and cannot be undone. With Unused on, Delete unused covers every page, not only the one in view.
- A UTM preset opens in a side sheet with its five parameters and a preview of the URL they produce. You can make one here without having a link open.
- Lists show 50 at a time. A reader can see everything and change nothing.
Finding a link
- The search box above the table matches against slug, title, and destination.
- Created by me, in the Links sidebar, narrows the list to the links you made. It combines with a folder, tag or search, and a saved view that uses it shows each teammate their own links, not yours.
- Created narrows the list to links made in the last 7, 30 or 90 days, this month, or the last 12 months: a rolling window, so a saved view that uses it keeps moving with the calendar.
- Sort orders by newest, most clicks, last clicked or name. It sits in the toolbar so it is there on a phone too, where the table's column headers give way to cards.
- The list is paginated: it loads more as you go rather than all at once, so a large workspace stays fast.
- Press ⌘K anywhere in the app and type: your links appear under Links, and picking one takes you straight to its analytics.
Saved views
- Set any combination of search, status, folder, tag, domain and sort, then choose Save view and name it. The view appears in the rail beside your folders and is shared with everyone in the workspace.
- Any member can save a view, including viewers: a view changes no link, only what the list shows. Deleting one is for whoever saved it, or for anyone who can edit links.
- Set as default view makes a view yours to open Links on. It is personal: a teammate keeps their own default, and the star in the rail is only ever yours. All links takes you back to the whole list without clearing the default.
- Rename… changes the name only; what the view shows stays as saved. A view that filters on a deleted folder, tag or domain stops filtering by it, and on a merged one it follows the folder or tag you kept. Saved views count against your plan's allowance whoever saves them.
Acting on many links at once
Select rows with the checkboxes and an action bar appears, carrying six actions in this order: Tag, Move, Pause, Resume, Export, Delete. Each one acts on the whole selection, and each caps at 500 links per operation.
- Tag opens one list of the workspace's tags with a switch above it. Add tag applies the tag you pick to everything selected; Remove tag takes it away. Two explicit verbs rather than tick boxes, because a selection can reach past the rows the table has loaded and there is no honest way to show which of those already carry a tag.
- Move files the whole selection into one folder. The last entry in its menu, Remove from folder, is a destination rather than a cancel: it unfiles everything selected.
- Pause stops the selected links redirecting; Resume switches them back on. Neither touches their history.
- Export writes the selected rows to a CSV and changes nothing.
- Delete moves the selected links to Recently deleted.
Tag and Move only offer what already exists, so a workspace with no tags (or no folders) does not see that menu on the bar at all. Export is the one action a viewer can still use, because it builds its file from the rows the table has already loaded instead of asking the server to change anything.
Deleted links can come back for 30 days
Step by step
Retire a finished campaign without losing its history
Before you start
- The campaign's links are identifiable: filed in a folder, carrying a shared tag, or sharing a slug prefix you can search for.
Steps
Open Links and narrow the table to just that campaign: filter by its folder, or search its slug prefix.
The table shows only the links you intend to act on.
Check the count before you select anything.
This is the moment to notice that your filter caught more than you meant.
Select the rows.
The bulk action bar appears with the number selected.
Choose Pause, not Delete.
The rows update to a paused state.
Open one of them and set a Fallback URL pointing at your homepage or the campaign's successor.
Do this for any link that was widely published. Anyone arriving late gets somewhere useful instead of a dead end.
What you should see
The campaign's links no longer send traffic to a finished offer, their analytics are intact, and you can switch them back on if the campaign returns.
How to check it worked
- Opening one of the links shows the "This link has been paused" page, or the fallback destination if you set one.
- The links still appear in your Links table, marked inactive.
- The campaign's numbers are still on your Analytics page for as long as your plan retains them.
Edge cases
- You selected more than 500 links.
- Bulk actions cap at 500 per operation. Do it in batches: narrow the filter further, or work through the pages.
- Someone still needs the numbers after your plan's retention window.
- Export the analytics to CSV before the window passes. History outside the window is not recoverable.
If something goes wrong
- You paused the wrong set.
- Select them again and choose Resume. Pausing changes nothing else about the link.
- You deleted rather than paused.
- Open Links, switch to Recently deleted under Views, and choose Restore. You have 30 days. If someone reused the slug since, Restore is refused and you will need a new slug. Click history stays on the record until the 30-day removal.