Glossary
Every term ShortZen uses, defined once.
Reviewed 24 Oct 2026
A to L
| Term | Meaning |
|---|---|
| A/B split | A routing rule that sends a proportion of visitors to each of several destinations so you can compare them. |
| Audit log | The record of who changed what in a workspace. Business plan. |
| Bio page | A small public page holding a list of links, for the one link a social profile allows. |
| Bulk action | Pausing, resuming, exporting, or deleting many links at once, up to a fixed maximum per operation. |
| Click | One visit to a short link that we believe came from a person. Automated traffic is excluded. |
| Custom domain | A domain you own, connected to ShortZen so your links carry your brand. |
| Destination | The URL a short link sends people to. Changeable at any time. |
| Digest | A periodic email summary of how your links performed. |
| Entitlement | What a plan unlocks: which features are on, and how much of each resource you get. |
| Expiry | A date after which a link stops redirecting. |
| Fallback URL | Where to send visitors when a link is expired, capped, or switched off, instead of a dead end. |
| Folder | A single-membership grouping for links. |
| Go live at | A date before which a link does not yet redirect. |
| Idempotency key | A value sent with an API create request so retrying it cannot create a duplicate. |
| Limit | The amount of one resource your plan grants. A number, none, or no cap. |
| Link | A short address paired with a destination. |
M to Z
| Term | Meaning |
|---|---|
| Max clicks | A maximum number of uses you set on a link, after which it stops redirecting. |
| Migration | Bringing links in from another shortener, preserving their slugs under your own domain. |
| Migration allowance | A one-time budget of migrated links, separate from your monthly link quota. |
| Owner | The single person with full control of a workspace, including billing. Cannot be removed. |
| Payer | Whoever pays for a workspace. Their plan is the one everyone in it gets. |
| Preset | A saved set of UTM values you can apply to a link in one action. |
| Proration | Charging only for the remaining part of a billing period when you change plan mid-cycle. |
| QR scan | A click that arrived from a QR code generated in ShortZen. Counted as a click and also reported separately. |
| Quota | A limit that is actively enforced when you try to create something. |
| Retention window | How far back your analytics history goes. Set by your plan. |
| Role | What a person can do inside a workspace: owner, admin, member, or viewer. |
| Routing rule | A condition that chooses a link's destination by device, country, time of day, or split. |
| Scope | A restriction on what an API key may do. |
| Seat | A person in a workspace. Pending invitations hold one. |
| Slug | The part of a short link after the slash. |
| Unique visitor | An estimate of how many distinct people a set of clicks represents. |
| UTM parameters | Campaign tags appended to a destination so your own analytics can attribute the visit. |
| Webhook | An https endpoint of yours that ShortZen calls when an event happens. |
| Workspace | The container that owns links, domains, analytics, and members. |